Rihanna is known for her all-inclusive ranges – from her ‘Beauty for All’ makeup products, and now, her new lingerie campaign all about body positivity. The line is for women of all shapes and sizes.
Rihanna took to Instagram to announce her collaboration with Savage: “Bet ya didn’t know it’s #nationallingerieday 😍 got a lil treat for my ladies…. #SAVAGEXFENTY is coming to you worldwide on MAY 11th!! Exclusively on SAVAGEX.com !! Head there now to peep the live countdown ⏱” She was wearing a white and red floral cut-out set.
Rihanna released a promotional video that starred plus-size model Audrey Ritchie. The video displays what it’s like to be comfortable in your own skin and shows glimpses of the Savage x Fenty pale pink bra and panty set. In the video, Ritchie says “I have really giant boobs… They were double-Ds by the time I was in the eighth grade. . . whichever gender you choose to have sex with, you should be proud and find yourself sexually.”
On the website, where one will be able to purchase the lingerie, customers can sign up for the newsletter and pre-enter their size information. Bra sizes will range from 32A to a 44DDD/extra-small to 3X.
Rihanna said it herself: “savages come in all shapes and sizes.”
Watch her promotional video here:
Check out her website here:
What do you think of Rihanna’s new lingerie line?
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